Sernova Financial

Sernova Financial is a rapidly-growing fintech startup based in the City of London providing post-trade services to banks by recreating the infrastructure of a traditional clearing broker in the cloud. This enables multi asset class self- and client-clearing across CCPs. Produktiv Media supported Sernova Financial’s growth and brand development through the creation of improved communications tools and a brand new website. The key challenge was to communicate the highly technical service offering in a way that would satisfy technical and non-technical audiences alike. This was done through in-depth copy review and the creation of many graphical elements (flow charts, infographics, 3D graphics, photography…) to accompany the company’s communications.